Anyone familiar with online shopping knows what an arduous process the checkout can be. By the time users have jumped through the hoops of creating usernames, disclosing their billing and shipping address(es), and inputting their credit card information, online shopping can seem to be more trouble than it’s worth. Online retail juggernaut Lyst has kept its ear to the ground in circles where these complaints are often aired, and what they’ve launched as a solution should prove to be a game-changer: the universal shopping cart.
Lyst, a fashion platform offering personalized feeds whose contents link to points of sale, has taken its innovative model one step further. Lyst users can now shop from multiple retailers on one platform, and rather than parcel out billing and shipping information to each individual retailer, the items in the cart are bundled into one ultimate transaction. Lyst calls it the universal cart, and it promises not only to cut down on time and exasperation for online shoppers, but to drive profits for retailers through the roof. Brands currently available through the universal cart interface include Alexander Wang, Theory, Helmut Lang, Lane Crawford, Forward by Elyse Walker, Revolve, Planet Blue, Maiyet, HUDSON Jeans, and Ikkon, with the imminent addition of French Connection, Rebecca Minkoff, Lulu Frost, Cynthia Rowley, Erin Fetherston, Need Supply Co., Ledbury, and Singer22. Stay tuned as more retailers pile on in the weeks to come, but until then, enjoy the time saved by long-awaited one-stop online shopping.